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Policy Info > MAI Scheme

MAI (MARKET ACCESS INITIATIVE) SCHEME – A BRIEF

Objectives

  • To promote India’s Export on sustained basis during 10th five year plan;
  • Focus Product-Focus country approach;
  • To evolve specific strategy for enhancement of export accessing new market or increasing share in existing market;
  • Specific market, specific product approach through market study/survey
      

Scope

  • To identify priorities of research relevant to Dept. of Commerce and sponser studies consistent with priorities;
  • WTO studies for evolving WTO compatible strategy;
  • To support EPCs/Trade Promotion Organisations in undertaking market studies/survey for evolving proper strategy;
  • To support marketing projects abroad on Focus Product – Focus country basis;

 

Activities to be funded under marketing project:

  • Opening of showrooms;
  • Opening of warehouses;
  • Display in international Dept. stores;
  • Publicity campaign and Brand promotion;
  • Participation in trade fair etc. abroad;
  • Research & Product development;
  • Reverse visits of the prominent buyers from project focus countries;
  • Export potential survey of the states;
  • Registration charges for product registration abroad for pharmaceuticals, bio- technology and agro-chemicals;
  • Testing charges for engineering products abroad;
  • Support cottage and handicrafts units;
  • Support recognised associations in industrial clusters for marketing aborad;

 

ELIGIBLE AGENCIES:

Financial Assistance to:

  • Dept. of Central Government & Organisations of Central/State Governments;
  • EPCs;
  • Registered Trade Promotion Organisations;
  • Commodity Boards;
  • Apex Trade bodies recognised under EXIM Policy;
  • Recognised Industrial clusters;
  • Individual exporters (only for testing and registration)
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