Policy Info > MAI Scheme

MAI (MARKET ACCESS INITIATIVE) SCHEME – A BRIEF

Objectives

• To promote India’s Export on sustained basis during 10th five year plan;
• Focus Product-Focus country approach;
• To evolve specific strategy for enhancement of export accessing new market or increasing share in existing market;
• Specific market, specific product approach through market study/survey
    

Scope

• To identify priorities of research relevant to Dept. of Commerce and sponser studies consistent with priorities;
• WTO studies for evolving WTO compatible strategy;
• To support EPCs/Trade Promotion Organisations in undertaking market studies/survey for evolving proper strategy;
• To support marketing projects abroad on Focus Product – Focus country basis;

Activities to be funded under marketing project:

• Opening of showrooms;
• Opening of warehouses;
• Display in international Dept. stores;
• Publicity campaign and Brand promotion;
• Participation in trade fair etc. abroad;
• Research & Product development;
• Reverse visits of the prominent buyers from project focus countries;
• Export potential survey of the states;
• Registration charges for product registration abroad for pharmaceuticals, bio- technology and agro-chemicals;
• Testing charges for engineering products abroad;
• Support cottage and handicrafts units;
• Support recognised associations in industrial clusters for marketing aborad;

ELIGIBLE AGENCIES:

Financial Assistance to:

• Dept. of Central Government & Organisations of Central/State Governments;
• EPCs;
• Registered Trade Promotion Organisations;
• Commodity Boards;
• Apex Trade bodies recognised under EXIM Policy;
• Recognised Industrial clusters;
• Individual exporters (only for testing and registration)