| The
marketing activities of the Council are manifold and in addition
to direct marketing, structured promotional events are organized
on a regular basis so as to create awareness on the capability
of Indian engineering exporters. The various promotional activities
carried out on a regular basis are product specific delegation
to select countries, exclusive Indian Engineering Exhibition,
country participation in Specialized Trade Fairs, Catalogue
Show, Buyer-Seller Meets, Product Specific Seminars and Conferences
- both in India and abroad.
| |
International
marketing of Indian engineering products now forms the
major plank in the activities of the Council. The Council
with its network of foreign offices located in Chicago and
Singapore assists
its member exporters on an on-going basis for identifying
potential products and markets thereby also generating
business enquiries for them. The foreign offices are
also regularly compiling market intelligence based upon
which market survey reports are prepared for the benefit
of the Indian exporters. They are also maintaining close
liaison with buyers in the overseas markets and wherever
necessary arranging their business promotion visits
to India.
Council had earlier 13
foreign offices in early eighties which have been reduced
to 2 only to date. The main focus of the Council’s
foreign offices is, however, to service the SMEs who
contribute nearly 40% to the overall engineering exports
and also constitute two-third of the Council’s
overall membership strength. Foreign offices of the
Council are effective tools for Indian engineering exporters
particularly for the SMEs who do not have the required
infrastructure to get market and product related information
and plan their export activities accordingly. Therefore,
reduction in number of foreign offices has ultimately
put the Indian exporters into a great deal of trouble,
as it is very difficult for the Council’s four
foreign offices to cover the entire territory. Since
engineering exports are the prime foreign exchange earners
of the country, increase in Council’s foreign
office is a must. |
|